A real business advisor who gets to know you and a platform that helps you execute
It starts with a detailed plan tailored to your business - then a complete platform to execute it, week after week.
Where it begins - the strategy audit
A real human who knows your challenges and goals
We take the time to understand how your business actually runs - your goals, your constraints, your numbers - and build a strategy tailored precisely to it. No templates. No cookie-cutter formulas.
The plan that gets it done
A platform you work in - not one that gathers dust on a shelf.
Goals, initiatives, and tasks tailored to your business needs. Your numbers stay current, progress stays visible, and steady check-ins - by humans and AI - so the strategy actually gets done.
on small business in the age of AI
You know where your business should go.
The week keeps getting in the way.
You're running the business and doing the work. There's no time to step back, look at the numbers, and decide what matters most. And the usual options don't fit.
No one to think it through with
Big calls on hiring, pricing and growth get made alone, on instinct, between jobs. A COO or CFO isn't in the budget.
Consultants drop a deck and vanish
Traditional consulting is expensive and episodic. They study you, hand over a binder, and leave before anything changes.
Software shows data, not direction
Your existing systems tell you what happened. They don't tell you what to do on Monday, or keep you doing it.
Corduroy is the middle path: an outside perspective from someone who has run businesses, a plan that fits how you already operate, and a second set of eyes on the decisions that matter.
From first call to a plan can execute in two weeks.
Strategy session
A free 15-minute call. We learn about you and your business, and tell you honestly whether we can help.
Strategy audit
You share what you have: exports, spreadsheets, reports, in any format. We dig into your finances, sales and operations and sit down with you to understand your goals.
Your 90-day plan
Within two weeks, you get clear goals, the numbers to watch, and a week-by-week task list, each item assigned to you or to us. We walk through it together.
Execute, week by week
Your numbers stay current, progress stays visible, and your advisor checks in regularly. At 90 days, we review what worked and plan the next quarter.
Advice from people who have built and run businesses.
You work with a senior advisor who stays on your account, not a junior team and not a chatbot. Behind them is a team that has started, scaled and sold companies.
Joseph Rizzo
Founder, CEO and Lead Advisor
Joseph Rizzo founded Corduroy after more than 20 years at the intersection of marketing, technology, and commercial strategy. He kept seeing the same problem: owners collect plenty of data but don't have a clear view of what to do next.
Michael Sattler
Chief Technology and Product Officer
Six-time founder with an IPO and multiple exits. Ran product and engineering for more than 5 million small businesss for a decade. Has advised hundreds of founders over 30 years in early-stage leadership.
Three things out of reach to small businesses until now
1
Trusted human advisor
A second set of eyes
Advice and input on your important decisions, to break you out of your own head and hold you accountable.
3-4
Goals every 90 days
A plan tailored to your most important objectives
Not feel-good advice - actual task-by-task check-offs that will move you to your medium- and long-term goals.
Automatic
Data monitoring
Effortless progress tracking
Connections with your existing systems and seamless AI oversight. You get one view of what's going on across the whole business - and what matters most based on your goals.
Real businesses.
Real results.
"We went from 'doing what we needed to do' to having a clear funnel and a realistic 90-day plan. 'What gets measured gets done' - that mindset alone has been a game-changer. We added 8 new clients in Q1 2026."
"We generate a steady flow of inquiries, but like most small businesses, we don't always have time to analyze what's actually converting. If there are opportunities sitting in our pipeline, this audit should help us find them and move forward with more confidence."
Powerful online tools to help you execute
An AI- and human-powered platform with the specific plan tailored to your business, ready for daily attention.
The Corduroy Stack
Your numbers and your team's behavior, turned into guidance by AI and human advisors
Machine
AI
Drafts the plans and reports, and runs the daily coach
Systems
QuickBooks, HubSpot, Square, via read-only connectors
Platform
Experience
Dashboard, daily coach, advisor check-ins
Synthesis
Audits, 90-day plans, KPIs, reports
The Vault
Secure and isolated per client. Every layer reads from it. It's your data.
Human
Human Advisors
Review every output, coach the client, step in when judgment matters
Behavior
Meetings, plan progress, check-ins: what the team actually does
Every check-in and completed task becomes new behavioral data
Works with the data you already have
Connects directly to QuickBooks and HubSpot. Also works with exports and reports from Salesforce, Shopify, Xero, Stripe, Square, Gusto, Jobber, and any spreadsheet or PDF. Nothing to install, and no data migration.
Connected systems
QuickBooks
HubSpot
Salesforce
Shopify
Xero
Stripe
Square
Gusto- Jobber
Senior-level advice, without consulting-firm pricing.
We'll give you a clear quote after your strategy session. (It will be less than you think.)
Book a demoQuestions,
answered.
We pair you with an experienced business advisor who learns how your business runs, builds a 90-day plan from your actual numbers, and stays with you while you carry it out. The Corduroy platform keeps the plan, your data and your progress in one place.
Owner-operators of small and mid-sized businesses who want an outside perspective and more structure, but can't justify a full-time COO or a consulting firm. Our clients include suppliers, specialty trades, light manufacturers and membership businesses.
We start with a working session on your goals and constraints. You share whatever data you have, in any format. We analyze your finances, sales and operations, then deliver a written audit and a 90-day plan, and walk through both with you.
About two weeks from the time we have your data.
Not if you don't want to. Exports, spreadsheets and PDFs work fine. If you use systems like QuickBooks or HubSpot, you can connect them once directly so your numbers stay current without extra work.
Yes. Each client's data is kept in its own private, encrypted storage, never mixed with other businesses. Every access is logged, and you can download your data any time. Details are in our privacy policy.
We'll give you a clear quote after your strategy session. Engagements are senior-level advice, without consulting-firm pricing.
We sit down for a 90-day review: what got done, what didn't, and what the numbers say. Then we build the plan for the next quarter, if you'd like to keep going.
Your advisor is the heart of the service. The platform is simply where your plan and progress live, and most owners spend a few minutes a week in it.
Book a free 15-minute strategy session. We'll get to know you and your business, point out where we see opportunities, and recommend next steps. No commitment.
Get a clear plan.
And the means to execute it.
Book a free 15-minute strategy session. We'll get to know you and your business, and recommend next steps.