We help small businesses leverage data to drive measurable results.
Corduroy Technologies delivers agentic behavioral intelligence for small and mid-sized businesses - turning fragmented data into the clarity that drives revenue.
Vision
To enable small and mid-sized business owners to do what they do best: serving their customers and living a life they're proud of.
The story behind our vision:
Joseph Rizzo grew up in a household of two healthcare providers, then spent 20 years of his own career in healthcare. One pattern struck him again and again: doctors were so often bogged down by administrative work, shifting regulations, and mundane tasks. All of it kept them from what they do best, treating patients and living a life they're proud of.
Over the last few years, working side by side with small and mid-sized business owners, he has seen the same thing. The fitness studio owner who would rather be coaching members. The contractor who would rather be on the job site than buried in quotes and spreadsheets.
Different industries, same problem: running the business crowds out the reason they started it. He founded Corduroy Technologies to give owners back the time and clarity to focus on what they do best.
Mission
Partner with business owners and operators to replace guesswork with a clear plan, and stay alongside them as they put it to work.
We pair AI with experienced human advisors, so owners get senior-level guidance at a price built for their business, not an enterprise budget.
About Us
We provide an affordable behavioral intelligence platform that acts like an SMB's most valuable hire.
We help small and mid-sized businesses make better decisions with the data they already have. Corduroy Technologies connects to the systems an owner already uses, like QuickBooks and HubSpot, and turns that data into a week-by-week 90-day plan. Daily coaching keeps the team on track, and experienced advisors review every plan and step in when judgment matters.
It is the kind of strategic support that used to require a consulting firm or a full-time analyst, built for an owner-operator's budget and schedule.
Why Us
Our team has started, scaled, and sold companies. Three things position us to deliver on our vision:
- We know the small business reality firsthand. Our founder, Joseph Rizzo, has spent his career in start-ups and product launches, where time and resources run tight. Michael Sattler, our Chief Building Officer, brings deep experience in the small and mid-sized business space. Between us, we have seen how running the business crowds out the work owners do best.
- We have built and scaled companies before. Our team has launched products, grown a start-up from $6M to $14M, and taken companies through an IPO and multiple exits.
- We pair AI with human judgment. Software does the heavy lifting on the data. Experienced advisors review every plan and keep owners accountable.
Joseph Rizzo, MBA
Founder & CEO
20 years in healthcare commercial leadership, including 10+ FDA-approved product launches and $1B+ in combined revenue. Scaled a MedTech start-up from $6M to $14M. Serves as senior advisor on every client engagement.
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Michael Sattler
Chief Building Officer
Six-time founder with an IPO and multiple exits. Led product and engineering as a company grew from $12M to $100M in six years.
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Ariel Bishop
Advisor
COO of DownTime. Growth leadership at Dynata, Nielsen, and The New York Times.
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Why Now
For years, the analysis and planning we deliver was priced for enterprise companies: a consulting engagement or a full-time analyst. Today, the combination of affordable AI solutions and a dedicated advisor is finally here to make this real for an owner. Two shifts make this the moment:
- Costs have come down. Shrinking development costs have put enterprise-grade capability within reach of small and mid-sized businesses.
- Owners are ready. In our conversations with business owners, the appetite to put AI to work is real. What most are missing is a clear place to start and someone to keep the plan moving.
Corduroy Technologies is built for this moment, and for the owners who deserve to get back to what they do best.
What We Deliver
Corduroy works directly with small and mid-sized businesses in the $2M to $20M revenue range to audit their existing data and return a clear picture of their best opportunities. We do not build dashboards or deliver strategy decks. We deliver specific recommendations tied directly to revenue impact - typically within two weeks.
Behavioral Data Audit
We review your historical lead, estimate, job, and customer data to identify patterns you cannot see from inside the business.
Human and AI support
Ongoing engagement with real people and trained AI to see you through the execution process.
90-Day Action Plan
Every engagement generates a specific, sequenced plan tied directly to measurable business outcomes.
Clients
Corduroy Technologies works with a focused group of small and mid-sized businesses across Health and Wellness, Construction and Trades, and Professional Services. Every engagement is hands-on, founder-led, and built around your specific data.
Corduroy Technologies is actively accepting new clients. Engagements are limited to ensure every client receives direct founder involvement.
Ready to see what your data already knows?
Discover how Corduroy can reveal insights hidden in your data.